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City, Consumption and Interculturalism: How Cities Can Facilitate Consumer Acculturation

Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong

Performance drivers in the Australian banking and financial industry

The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions

Demystifying the differences in the impact of training and incentives on employee performance: mediating roles of trust and knowledge sharing

Exploring synergetic effects of social-media communication and distribution strategy on consumer-based brand equity

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